Privacy Policy for Merseyside Acme
Effective Date: [1st September 2023]
Merseyside Acme (“we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website, www.merseysideacme.com, including our use of Google Analytics. By using our website, you agree to the terms of this Privacy Policy.
1. Information We Collect
1.1 Information You Provide to Us
When you interact with our website, you may provide personal information, such as:
- Name
- Email address
- Phone number
- Billing and shipping addresses
- Payment information (if applicable)
1.2 Information Automatically Collected
We automatically collect certain information when you visit our website, including:
- IP address
- Browser type and version
- Operating system
- Referring and exit pages
- Pages viewed and time spent on the site
- Device type and screen resolution
1.3 Google Analytics
We use Google Analytics to understand how visitors interact with our website. Google Analytics collects information such as:
- Pages visited and time spent on each page
- Geographic location (country, region, city)
- Browser and device details
- Traffic sources (e.g., search engines, referral links)
This data helps us improve the user experience and optimize website performance. Google Analytics uses cookies to track this information. You can learn more about how Google Analytics processes data here.
1.4 Cookies and Tracking Technologies
Our website uses cookies and similar technologies to enhance your experience and provide analytics. You can manage your cookie preferences through your browser settings. For more information, see our Cookie Policy.
2. How We Use Your Information
We use your information for the following purposes:
- To provide and improve our services
- To analyze website performance using tools like Google Analytics
- To process transactions and send confirmations
- To respond to inquiries and send newsletters (if you opt-in)
- To comply with legal obligations
3. How We Share Your Information
We do not sell your personal information. However, we may share your information in the following situations:
3.1 With Google Analytics
We share data collected through cookies with Google Analytics to analyze website traffic and performance. This data is anonymized and does not include personally identifiable information.
3.2 With Service Providers
We may share information with third-party service providers who assist in website operations, such as hosting, email platforms, and payment processors.
3.3 Legal Requirements
We may disclose information to comply with legal obligations or respond to lawful requests from public authorities.
4. Data Security
We use industry-standard security measures to protect your information from unauthorized access, alteration, or disclosure. However, no method of online transmission or storage is completely secure.
5. Your Rights
Depending on your location, you may have the following rights:
- Access, correct, or delete your personal information.
- Opt-out of tracking and analytics (e.g., by disabling cookies).
- File a complaint with a data protection authority.
To exercise these rights, contact us at [data@merseysideacme.com].
6. Retention of Information
We retain your personal information only as long as necessary to fulfil the purposes outlined in this Privacy Policy or as required by law. Google Analytics data is retained for [your specified retention period, e.g., 26 months].
7. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites.
8. Updates to This Privacy Policy
We may update this Privacy Policy from time to time. The “Effective Date” at the top indicates the latest revision. Please review it regularly for updates.
9. Managing Google Analytics and Cookies
You can opt out of Google Analytics tracking by:
- Installing the Google Analytics Opt-Out Browser Add-on.
- Disabling cookies in your browser settings.
For more information on managing cookies, see our Cookie Policy.
10. Contact Us
If you have questions or concerns about this Privacy Policy, contact us:
- Email: [data@merseysideacme.com]
Visit www.merseysideacme.com for more details.
By using our website, you acknowledge and agree to this Privacy Policy, including our use of Google Analytics. Thank you for trusting Merseyside Acme.